What a ride!

Client: CT Department of Transportation (CTDOT)/CTrides

Working with CTrides E+S produced “mask-ots” inspired PSA campaign featuring popular team mascots reminding public transit commuters not to be sidelined by Covid-19. The campaign teamed up state heavy hitters with mascots and players from Hartford Athletic, Connecticut Sun, Hartford Yard Goats, Bridgeport Sound Tigers, University of Hartford and Sacred Heart University.

Results: To further boost the CTDOT safety message the “Mask-ots” campaign was promoted through the teams’ social media channels.

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