Client: New Haven Health Dept.
With the clock ticking Elkinson + Sloves built a bi-lingual, multi-media public education campaign called “Spread the facts, not the virus". The digital campaign featured 30 "masked heroes" in 30 days.
Results: Barrett Outdoor, Wilkins Media, iHeartMedia and WTNH TV 8 donated space for the campaign, generating more than two million impressions. The campaign was an early advocate for mask usage and was recognized by The Ad Club of Connecticut.
