Client: New Haven Health Department
With the clock ticking, Elkinson + Sloves created a bi-lingual, multi-media public education campaign to engage underserved New Haven youth to “Get Back In The Game. Get Vaccinated.”
Results: The campaign energized young people to engage with each other through their own peer-to-peer social media campaign.
Remarkably, when compared with Connecticut’s five largest cities, New Haven’s total vaccination rate increased up to 200% higher.